New beauty brand engages Neuralle for social media strategy
FMCG company Stirling & Hinds has launched a new affordable beauty brand, Nobody’s Nobody, and has engaged Melbourne-based indie agency Neuralle to launch its social media strategy.
The fixed term basis will see the agency work with the Nobody’s Nobody brand to shape its future social media strategy, launch its TikTok account, and help engage influencers and creators.
The brand is also launching exclusively into Woolworths stores.
Alanna Hinds, managing director of Stirling & Hinds and director and founder of Nobody’s Nobody said: “With every item costing under $29.00, Nobody’s Nobody aims to make quality beauty accessible for everyone.
“We are proving there’s huge demand for efficacious skincare that doesn’t cost a fortune, looks good on your bathroom counter, and simply works.
We are very excited to see the brand pop up on Woolworths shelves across the country and are highly optimistic about its future direction,” she added.
@nobodysnobodyskin We’ve got you covered with cult faves for less 💌💌 #dupes #skincaredupes #skincarecomparison #woolworths ♬ GIMME MORE NICKI – Baby Q💖
Neuralle’s managing director, Jordan Michaelides, continued: “We’re incredibly grateful for the opportunity to be engaged again by Stirling & Hinds again having recently completed influencer marketing for their aerosol brand in Coles; Green Nation Life.
“Like us, they believe in the potential of combining social and talent to achieve the wider goals for the brand in building its salience.
“Nobody’s Nobody is a unique entrant to the skincare space in conjunction with Woolworths It’s going to be exciting to be see what self-aware nature, fun and engaging content can provide to consumers.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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