New beauty brand engages Neuralle for social media strategy

FMCG company Stirling & Hinds has launched a new affordable beauty brand, Nobody’s Nobody, and has engaged Melbourne-based indie agency Neuralle to launch its social media strategy.

The fixed term basis will see the agency work with the Nobody’s Nobody brand to shape its future social media strategy, launch its TikTok account, and help engage influencers and creators.

The brand is also launching exclusively into Woolworths stores.

Alanna Hinds, managing director of Stirling & Hinds and director and founder of Nobody’s Nobody said: “With every item costing under $29.00, Nobody’s Nobody aims to make quality beauty accessible for everyone.

“We are proving there’s huge demand for efficacious skincare that doesn’t cost a fortune, looks good on your bathroom counter, and simply works.

We are very excited to see the brand pop up on Woolworths shelves across the country and are highly optimistic about its future direction,” she added.

@nobodysnobodyskin We’ve got you covered with cult faves for less 💌💌 #dupes #skincaredupes #skincarecomparison #woolworths ♬ GIMME MORE NICKI – Baby Q💖

Neuralle’s managing director, Jordan Michaelides, continued: “We’re incredibly grateful for the opportunity to be engaged again by Stirling & Hinds again having recently completed influencer marketing for their aerosol brand in Coles; Green Nation Life.

“Like us, they believe in the potential of combining social and talent to achieve the wider goals for the brand in building its salience.

“Nobody’s Nobody is a unique entrant to the skincare space in conjunction with Woolworths It’s going to be exciting to be see what self-aware nature, fun and engaging content can provide to consumers.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.