Award-winning filmmaker directs Adam Goodes in new Yes23 campaign
Award-winning Australian director Cate Shortland has steered a new campaign starring Adam Goodes alongside a number of Australians, all expressing the importance of a Yes vote.
Shortland, and director partner Tony Krawitz, along with creative director Josh Aitken, VFX house Heckler, and Heckler Sound, have teamed up to collaborate on the campaign, which features Goodes, AbSec NSW chief executive John Leha, as well as everyday Australians such as a doctor, nurse, and tradesman, all explaining how a Yes vote will make their lives better.
“Watching from the side lines, as the misinformation was rolled out by Peter Dutton and the No Campaign, was excruciating,” Shortland explains.
“Getting involved and making content has been deeply gratifying, especially working with Indigenous people, who in the onslaught of propaganda have remained dignified and not given up hope
“I could not sit and watch what I believed was deeply unfair and untrue to continue without getting involved.
“Having our wonderful producers Sam Lombardo and Harriet Dixon Smith and my co-creator Tony Krawitz by my side has been fantastic as we were able to lift each other.
“Thank you to Heckler and all the great people that have volunteered their time and energy. You have taken the generous hand extended by Indigenous Australians to work together and make change.”
Campaign Credits:
Client: Yes23
Director: Cate Shortland & Tony Krawitz
Producer: Harriet Dixon Smith and Sam Lombardo
Creative Director/Idea Wrangler: Josh Aitken
Post Production: Heckler VFX
Executive Producer: Will Alexander
Grade & Online: Dan Page & Scott Stirling
DoPs: Jamie Gray & Mark Rogers
Editors: Matt Evans, Scott Gray & Ryan Boucher
Sound Recordist: Newman Gan
Music: Sonar
Sound Design: Heckler Sound
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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