Bakers Delight uses Foodora platform to promote cinnamon scrolls to Millennials

June 13, 2017 2:55

Bakers Delight has teamed with food delivery service Foodora to promote a new line of cinnamon scrolls through a two-week campaign inviting afternoon snackers to have the pastries delivered straight to their door.

In the media strategy devised by PHD’s content division, the campaign will run in the Sydney and Melbourne CBDs as Bakers Delight tests out the food delivery market.

The free scrolls can be ordered through the Foodora app and website with deliveries timed to arrive as the “3pm sugar carving” kicks in. The baking chain is keen to get its brand in front of Millennial snackers according to Bakers Delight campaign manager Rosie Petrescu.

“We know consumer tastes and preferences have changed, and Millennials in particular are demanding a more premium product offering from us,” Petrescu said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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