Opinion

Balls – quite literally – from Lynx

lynx ballsIf ever a brand was capable of both the great and the execrable, it was Unilever’s Lynx.

Back in the day there was, of course, the award-winning Lynx Jet.

And more recently the invisible ad.

But now comes this bit of (and I hate to dignify it with the phrase) long form content to promote the Lynx Body Buffer.

One hundred and eighty seconds around one double innuendo.

Somebody had to come home from work knowing that they made this.

Tim Burrowes

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