AWARD is targeting finance directors to encourage more agencies to enter this year.
The organisation is sending a book entitled Pencils Equal Profits to CFOs around the region to persuade them to loosen their purse strings.
The 2012 AWARD Awards are open for entries till Friday, 2 November.
A press release from AWARD reads: “In these fiscally responsible times, it’s clear that when it comes to entering awards, the key decision makers are no longer the Creatives. There’s another far more influential gatekeeper, a true fate-maker in the Award process.
“That’s right, for the first time ever, the AWARD Call for Entries is targeting the people who matter most, the players with their hands on the purse strings, the people with ‘the final say’ – the heads of finance.”