Biggest overhaul for PR & comms in 75 years as PRIA rebrands

September 28, 2023 10:55

The Public Relations Institute of Australia (PRIA) will be rebranded to formally include the comms sector, in the most significant changes to the organisation in its 75 year history, Mumbrella can reveal.

The industry body voted on two ‘critical resolutions’ on Wednesday afternoon – a new name and changes to the constitution – in what it described as a “huge step forward” in growing its presence and future in Australia.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.