Bowel bemoans that no-one’s listening in campaign which urges Aussies to ‘Give a $#*!’ about cancer
A human bowel is distressed that no-one is listening to its message about being Australia’s second-deadliest cancer, in a campaign by Cox Inall Change.
Created using CGI, a transparent human with the voice of UK comedian Bill Bailey talks about how the heart gets all the credit for keeping the body alive but it is the bowel that has to take the trash out every day, and nobody cares.
After the bowel’s monologue, an empty theatre is revealed as the tired voice-over realises “no-one’s even listening”.
The ad – created in partnership with BWM Dentsu, Dentsu X and Posterscope – urges Australians to “Give a $#*!’ about bowel cancer.
Justine Sywak, general manager of Cox Inall Change, said in a statement: “We’re incredibly proud to support Bowel Cancer Australia and lead such an extraordinary game-changing awareness campaign that shifts perception and creates talk-ability around a very difficult subject.”
Stephanie Bansemer-Brown, marketing and publicity manager at Bowel Cancer Australia, added: “Often perceived as an old person’s disease, bowel cancer needed a strong voice to cut through the cluttered charity space and make Australians stand up and take this disease seriously – albeit with a humorous edge.”
Credits:
Client Brand – Bowel Cancer Australia
- Julien Wiggins, Chief Executive
- Stephanie Bansemer-Brown, Marketing and Publicity Manager
Cox Inall Change
- Justine Sywak, General Manager
- Claire Lees, Senior Account Director
- Nick Dundon, Senior Account Manager
- Ellen Donald, Senior Account Executive
- Emma Schwarer, Account Coordinator
- Natalie Durmanic, Account Coordinator
BWM Dentsu
- Creative – BWM Dentsu
- Dentsu X
- Nick Swifte – Head of Investment
Posterscope
- Katie Vinck – National Investment Manager
AIRBAG
- Adrian Bosich, Managing Partner
- Travis Hogg, Director
- Nick Venn, Producer
Risk Sound
- Liam Annert, Sound Engineer
- Jordan Lott, Producer
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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