Opinion

Masterchef has a lot of work to do to recover from losing its three hero ingredients 4

Losing Matt, Gary and George is what Masterchef needed to become as diverse as the food it celebrates 14

Instagram removing likes is about money, not mental health 42

What’s not to like? Instagram’s trial to hide the number of ‘likes’ could save users’ self-esteem

Ten’s support of George Calombaris is a cop out, and undermines the very show it’s seeking to promote 46

It’s time to stop talking about spin… please 3

Good riddance to Instagram likes: Now brands can focus on real marketing 3

Netflix stock is down – however it has a ‘problem’​ its competitors would love to have 5

Letting go of tradition will move Aboriginal tourism forward 7

No, technology won’t transform your business 3

Most adults have never heard of TikTok. That’s by design 3

In defence of working at agencies 11

Learning from my biggest fuck ups: believing my own bullshit, selling my soul, and lying to myself 31

It’s time to stop undervaluing social media managers 16

Achieving work/ life balance in ‘madtech’ is difficult but essential

All the hype around Libra is a red herring. Facebook’s main game is Calibra 2

Long-form video is making a comeback, but not as we know it 5

Choosing the right words can shape a crisis 2

‘Middle Australia’ is fictitious, and failing marketers 7

Getting out of liquor and pokies will cost Woolworths, but deliver lasting benefits 14

Parliamentary press freedom inquiry: letting the fox guard the henhouse 1

The Australian TV industry needs to ditch the Logies ASAP 46

Agencies shouldn’t white label 19

When it comes to sports marketing, Australia isn’t competitive enough 5

Banning anonymous comments won’t make the internet better 10

Can you be liable for defamation for what other people write on your Facebook page? Australian court says: maybe 3

Explainer: What are the media companies’ challenges to the AFP raids about?

Media chiefs unite on press freedom, but will it result in any action?

One year on, the GDPR has had a small legal impact, but a huge consumer impact 1

The five biggest mistakes I’ve made in 21 years of owning an agency 11

BWS’ Dry July stunt is menacing, desperate marketing 34

It’s time for publishers to stamp out anonymous trolling, the coward punches of public debate 102

Go Fund Me made a big mistake deleting Israel Folau’s fundraiser 114

I want to train you in mental health first aid for free. Our industry needs it 20

CSR begins with men growing a conscience 36

Diversity in the media is vital – but Australia has a long way to go

A tribute to WIN’s Orange and Wagga newsrooms, from the journo who set them up 6

Honesty is the best (financial advertising) policy 3

Four laws that need urgent reform to protect both national security and press freedom

Netflix is opening its first Australian HQ. What does this mean for the local screen industry? 3

Issue management is not the same as strategic planning 1

How advertising can repurpose itself to serve cities in more sustainable ways 8

Culture is my competitive advantage 16

PR agencies don’t do enough strategy 8

How to say no to emotionally draining clients 6

Advertising tracking is broken 19

I’d take a croc over a four-hour commute any day 8

Why Ten’s ditching overnight ratings 22

Media raids raise questions about AFP’s power and weak protection for journalists and whistleblowers 5

There’s a reason US sports haven’t had an Israel Folau-like scandal 12

Marketers need to listen to the silence at State of Origin 5

Facebook is now cleaner, faster and group-focused, but still all about your data

Focus groups are a waste of time and money 18

Addressable advertising may not be the best use of TV ad dollars – yet 7

There’s value in big tech watching everything we do 3

Mad Men-esque adland is murdering clients’ money with laziness 42

It’s time to rethink the idea that comms is a young person’s game 17

Our industry needs a sea change, or risks losing talent to regional Australia 11

Newspoll probably wrong since Morrison became PM; polling has been less accurate at recent elections 1

YouTube apologies and reality TV revelations – the rise of the public confession

Why were the ‘quiet Australians’ missed in the election pre-polls? 16

What if we asked clients to adopt the project-by-project model they want from us? 20

Outrage, polls and bias: 2019 federal election showed Australian media need better regulation 3

Boards without marketers risk getting bitten by a reputational disaster 10

Game of Thrones proves that brands participating in cultural moments will take the throne

Let’s end the ‘flesh expenditure management’ approach to HR 1

This year’s election campaigns show just how disengaged the Australian electorate is 3

How Clive grew: Palmer’s election advertising strategy 24

Adland should do more to shape the narrative about queer Australia 11

Facebook’s ‘transparency’ efforts hide key reasons for showing ads

Cloning our robotic political leaders wasn’t hard, but it was a window into bad branding

When taking a stand on social issues, companies risk losing it all 7

The Coles and Woolworths duopoly has killed Australian brands 14

If we value what we do, we need to sometimes say ‘no’ to clients 4

No-one is going to have any sympathy for marketers when their apps get hacked

I was sexually assaulted at an industry event, and my employer did nothing to support me 36

The silence is deafening, and money even louder: which ministers are hiding from the media this election? 8

‘New low’ for journalism? Why News Corp’s partisan campaign coverage is harmful to democracy 42

The Rugby Australia brand is damned after the Israel Folau ruling 60

How highly sexualised imagery is shaping ‘influence’ on Instagram – and harassment is rife 8

Selling out the city to advertising? Nothing new to see here 1

We need to serve our clients ideas that could get us, or them, fired 3

The (not so) secret ingredient for a successful career (and life) 3

When alcohol brands are under the influence(rs) 2

After a dark decade for Australia’s regional newspapers, a hopeful light flickers 5

Becoming a mother in PR land is like getting a face tattoo 10

People don’t care about numbers, so how do we get them to act? 6

Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign