Opinion

We need more marketers to lead and mentor start-ups 5

I’m sick of industry leaders supporting R U OK? Day, but staying silent the rest of the year 15

The industry needs to take Tik Tok influencer marketing seriously 8

Twitter is banning political ads – but the real battle for democracy is with Facebook and Google 1

Shane Dawson and Jeffree Star’s YouTube series is a marketing masterclass 7

The ‘Philausophy’ campaign is self-indulgent wank, and a crime against Australia 75

When it comes to influencers, brands need to let go 1

The secret to great PR measurement? You have to give a shit 2

Journalism is dying and I have no idea what will happen to us 39

Stop shaming and start empowering: advertisers must rethink their plastic waste message 3

New house rules: landmark ruling could trigger other workers’ compensation claims from reality TV stars 10

Australian governments have long been hostile to media freedom. That’s unlikely to change any time soon 3

Australia needs a Media Freedom Act. Here’s how it could work 2

Advertisers are leaving influencers to fend for themselves, and it’s not good enough 6

Revenge of the moderators: Facebook’s online workers are sick of being treated like bots

In trying to be diverse, marketers are damaging brands and creating further bias 44

Your agency needs to treat itself like a top paying client, or risk death 10

Drop the doom and gloom: Climate journalism is about empowerment 3

You must change your tune about audio branding 4

Can hiding likes make Facebook fairer and rein in fake news? The science says maybe

Facebook removing likes is good for social media 3

Let’s not celebrate gender equality statistics but moan behind closed doors about ‘boys clubs’ 32

Businesses don’t care for people, planet or community if they’re willing to sacrifice them

Mojo: the rise and fall of an Australian advertising empire 2

Adland will believe anything, except the glaring truth: We need to do better work 6

Let’s go back to making ads for consumers – not each other 10

Adland has a lot to learn from street art, in the form of ‘brandalism’ 7

Facebook and Google’s responses to the ACCC report are dangerous

There’s a good reason we’re moderating climate change deniers: uninformed comments undermine expertise 20

We’re closing for the climate strike tomorrow because our industry is partly to blame 121

Branded scents could bring customers closer than ever before 7

Redundancy is more than losing your job – it attacks your identity 11

We need to be able to talk about our mental health in the office every day, not just today 13

The new Seachange is a sad case of Zombie TV: when your favourite programs come back from the dead 6

Where ‘woke’ came from and why marketers should think twice before jumping on the social activism bandwagon 12

Building relationships based solely on price will never lead to growth 2

When schmoozing the PM gets you a black eye 3

To prevent our democracy from being hacked, we need to be transparent and accountable 3

The production pitch process is broken 14

On an average day, only 1% of Australian news stories quoted a young person. No wonder so few trust the media 7

What Australian publishers can learn from The Athletic and why I’m willing to pay for it 7

Don’t panic: Facebook’s new ‘clear history’ tool won’t spell doom for digital marketers 1

More streaming services could change what we watch on TV and how we watch it 4

Dear adland: Talking about the industry’s mental health is no longer enough, it’s time to take responsibility 25

Shoving a sock in it is not the answer. Have advertisers called time on Alan Jones? 10

The end could be nigh for Netflix 49

Voluntary virtue is never enough: The Business Roundtable’s statement is flawed, vague and patronising 2

With its post-Ooshies Discovery Garden campaign, Woolworths may have outsmarted us all 18

Advertisers need to act now in response to the ACCC’s Digital Platforms Inquiry 2

It will be money, not morality, that finally turns the tide on Alan Jones 14

Alan Jones has a problem with women, and we don’t care 103

Regulating Facebook, Google and Amazon is hard given their bewildering complexity 1

Coles’ and Woolworths’ collectables campaigns are a reminder to stop the greenwashing 19

Stan is Nine’s $800m asset, and should partner with Disney on an ad-funded tier to transform media 15

$127m or $1b? The billion dollar BVOD ambition question 5

The Great Hack is a timely reminder: We didn’t learn anything from Cambridge Analytica 1

Why investigative reporting in the digital age is waving, not drowning 1

Adland needs to be less serious about serious issues 10

Why Facebook’s new ‘privacy cop’ is doomed to fail

Perfectionism is destructive to the PR industry 15

Taking time away from my career to care for my kids has made me a better leader 4

I wrote the Facebook My Screen report – this is the story behind it 42

Media watchdog’s report into Christchurch shootings goes soft on showing violent footage

Masterchef has a lot of work to do to recover from losing its three hero ingredients 4

Losing Matt, Gary and George is what Masterchef needed to become as diverse as the food it celebrates 14

Instagram removing likes is about money, not mental health 42

What’s not to like? Instagram’s trial to hide the number of ‘likes’ could save users’ self-esteem

Ten’s support of George Calombaris is a cop out, and undermines the very show it’s seeking to promote 46

It’s time to stop talking about spin… please 3

Good riddance to Instagram likes: Now brands can focus on real marketing 3

Netflix stock is down – however it has a ‘problem’​ its competitors would love to have 5

Letting go of tradition will move Aboriginal tourism forward 7

No, technology won’t transform your business 3

Most adults have never heard of TikTok. That’s by design 3

In defence of working at agencies 11

Learning from my biggest fuck ups: believing my own bullshit, selling my soul, and lying to myself 31

It’s time to stop undervaluing social media managers 16

Achieving work/ life balance in ‘madtech’ is difficult but essential

All the hype around Libra is a red herring. Facebook’s main game is Calibra 2

Long-form video is making a comeback, but not as we know it 5

Choosing the right words can shape a crisis 2

‘Middle Australia’ is fictitious, and failing marketers 7

Getting out of liquor and pokies will cost Woolworths, but deliver lasting benefits 14

Parliamentary press freedom inquiry: letting the fox guard the henhouse 1

The Australian TV industry needs to ditch the Logies ASAP 46

Agencies shouldn’t white label 19

When it comes to sports marketing, Australia isn’t competitive enough 5

Banning anonymous comments won’t make the internet better 10