Your agency needs to treat itself like a top paying client, or risk death
For a modern marketing agency to tread water, let alone thrive, it needs to treat itself like a top paying client, explains 3 Phase Marketing’s Sonia Majkic.
The traditional agency is a dying breed thanks to the digital age. We know that. But moving online won’t be enough for an agency to survive; you also need to be marketing yourself in order to stay afloat, applying the same marketing tactics to your agency that you expect your clients to.
I’ve worked in media and marketing for 20 years and remember the days when a Friday lunch would get you a booking and a deal, back when a lot of business was done at restaurants, bars and football matches in a corporate box. But nowadays – although we still crave connections and human relationships – the only and best way to get picked is to adopt your own marketing recommendations.
“If you’re not investing in your own internal marketing strategies … I predict your cigar-smoking business has two to three years left.”
How this can be the lead story? This article has no useful advice or new information.
+1
I disagree – I reckon this article helps jumpstart agencies (or their stuck-in-the-mud leaders) to reflect their methodology in everything they do, like a mission statement.
I disagree – I think this helps provoke conversation with agencies (and their stuck-in-the-mud leaders) to reflect their methodology in everything they do – like a mission statement.
Another well intentioned boomer that’s just discovered the internet.
this makes about as much sense as me!
If you deliver amazing work and no one is around to see it, was it ever worth doing? Nope.
I 100% agree, agencies need to take the advice they would give their clients.
‘Gee, you’re doing so well’.
Good article, not sure why those above are knocking it? Maybe because there’s so much common sense here? As someone who started a small agency this year I agree that more agencies need to stop hiding their work, pr’ing themselves and doing a good bit of humble bragging. I’m seeing a lot of shops with great work that could be killing it but no one knows who the heck they are. Get out there as the article suggests.
–> The majority of our immigrants are from the UK and New Zealand, with 2% of immigrants coming from China.
In 2016-17, 56% of immigrants came from Asia and the subcontinent.
The two biggest groups were :
India 38,264
China 29,064