Let’s not celebrate gender equality statistics but moan behind closed doors about ‘boys clubs’

Gender equality is not enough, writes Wavemaker’s Victoria Brennan. We need to talk more, especially about the things that are uncomfortable, and we need to change the way we relate to each other.

Gender equality. It’s a prickly one. We’re lucky to work in an industry that is leading the charge in many ways. The latest industry census figures from the Media Federation of Australia (MFA) show that women hold 37% of all management roles in media agencies – higher than the Australian average of 30.5%. What’s more, the MFA Census also found that we’ve already achieved pay parity in media agencies, with women earning on average 1% more than men.

That being said, I don’t think equality stops at statistics and, if we’re honest, there’s a lot more work to be done before we can say we have truly reached a state of gender equality.

Let me be specific. While I have no doubt that 99% of the men I encounter daily are in favour of equality, I do wonder if we’re prepared to put in the hard yards to create an environment of equality day to day.

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