Opinion

Nailed or failed: The best and worst campaigns of 2019 4

Data gravity is weighing down your business

The future of podcasts is a Choose Your Own Adventure-style interactivity 3

The results are in: Which Aussie ad campaign won Christmas 2019? 7

Mark Ritson made me lose my love for Burger King this week, and exposed the BS of ‘cool’ ideas in the process 16

Facebook’s push for end-to-end encryption is good news for user privacy, as well as terrorists and paedophiles 1

2019’s PR sins and wins 3

Lessons from the Westpac crisis 3

PRs, you’re failing to adapt to the digital news cycle 16

Mumbrella is 11: Triumph and failure 6

Adland is dragging its feet on #MeToo, as perpetrators continue to win awards and hide in plain sight 43

You’re still failing at personalisation 2

When did a PR ‘exclusive’ stop being exclusive? 14

E-commerce is blurring the swim lanes, but brands should dive in 3

And I will always love you: how marketers measure Dolly Parton’s magic

A push to make social media companies liable in defamation is great for newspapers and lawyers, but not you 1

Disney+ will dramatically increase illegal downloading in Australia 32

Hold the Click Frenzy flame emojis: Thoughtful marketing is crucial during catastrophes like bushfires 41

An 8-year-old made US$22 million on YouTube, but most social media influencers are like unpaid interns 5

Paul Keating attacks media for ‘pious belchings’ over China 7

CEO behaviour can destroy your brand’s reputation 9

We need diverse newsrooms, and ones that report ethically on race 5

Nation-building to ‘national shame’: the ABC’s complex role as sports broadcaster 4

Nike’s Houston Rockets ‘purpose washing’ reveals its true stance: Believe in something, unless it means sacrificing something 6

Reality TV, like The Block, is the best behavioural change tool we have 17

We need more marketers to lead and mentor start-ups 5

I’m sick of industry leaders supporting R U OK? Day, but staying silent the rest of the year 15

The industry needs to take Tik Tok influencer marketing seriously 8

Twitter is banning political ads – but the real battle for democracy is with Facebook and Google 1

Shane Dawson and Jeffree Star’s YouTube series is a marketing masterclass 7

The ‘Philausophy’ campaign is self-indulgent wank, and a crime against Australia 75

When it comes to influencers, brands need to let go 1

The secret to great PR measurement? You have to give a shit 2

Journalism is dying and I have no idea what will happen to us 39

Stop shaming and start empowering: advertisers must rethink their plastic waste message 3

New house rules: landmark ruling could trigger other workers’ compensation claims from reality TV stars 10

Australian governments have long been hostile to media freedom. That’s unlikely to change any time soon 3

Australia needs a Media Freedom Act. Here’s how it could work 2

Advertisers are leaving influencers to fend for themselves, and it’s not good enough 6

Revenge of the moderators: Facebook’s online workers are sick of being treated like bots

In trying to be diverse, marketers are damaging brands and creating further bias 44

Your agency needs to treat itself like a top paying client, or risk death 10

Drop the doom and gloom: Climate journalism is about empowerment 3

You must change your tune about audio branding 4

Can hiding likes make Facebook fairer and rein in fake news? The science says maybe

Facebook removing likes is good for social media 3

Let’s not celebrate gender equality statistics but moan behind closed doors about ‘boys clubs’ 32

Businesses don’t care for people, planet or community if they’re willing to sacrifice them

Mojo: the rise and fall of an Australian advertising empire 2

Adland will believe anything, except the glaring truth: We need to do better work 6

Let’s go back to making ads for consumers – not each other 10

Adland has a lot to learn from street art, in the form of ‘brandalism’ 7

Facebook and Google’s responses to the ACCC report are dangerous

There’s a good reason we’re moderating climate change deniers: uninformed comments undermine expertise 20

We’re closing for the climate strike tomorrow because our industry is partly to blame 121

Branded scents could bring customers closer than ever before 7

Redundancy is more than losing your job – it attacks your identity 11

We need to be able to talk about our mental health in the office every day, not just today 13

The new Seachange is a sad case of Zombie TV: when your favourite programs come back from the dead 6

Where ‘woke’ came from and why marketers should think twice before jumping on the social activism bandwagon 12

Building relationships based solely on price will never lead to growth 2

When schmoozing the PM gets you a black eye 3

To prevent our democracy from being hacked, we need to be transparent and accountable 3

The production pitch process is broken 14

On an average day, only 1% of Australian news stories quoted a young person. No wonder so few trust the media 7

What Australian publishers can learn from The Athletic and why I’m willing to pay for it 7

Don’t panic: Facebook’s new ‘clear history’ tool won’t spell doom for digital marketers 1

More streaming services could change what we watch on TV and how we watch it 4

Dear adland: Talking about the industry’s mental health is no longer enough, it’s time to take responsibility 25

Shoving a sock in it is not the answer. Have advertisers called time on Alan Jones? 10

The end could be nigh for Netflix 49

Voluntary virtue is never enough: The Business Roundtable’s statement is flawed, vague and patronising 2

With its post-Ooshies Discovery Garden campaign, Woolworths may have outsmarted us all 18

Advertisers need to act now in response to the ACCC’s Digital Platforms Inquiry 2

It will be money, not morality, that finally turns the tide on Alan Jones 14

Alan Jones has a problem with women, and we don’t care 103

Regulating Facebook, Google and Amazon is hard given their bewildering complexity 1

Coles’ and Woolworths’ collectables campaigns are a reminder to stop the greenwashing 19

Stan is Nine’s $800m asset, and should partner with Disney on an ad-funded tier to transform media 15

$127m or $1b? The billion dollar BVOD ambition question 5

The Great Hack is a timely reminder: We didn’t learn anything from Cambridge Analytica 1

Why investigative reporting in the digital age is waving, not drowning 1

Adland needs to be less serious about serious issues 10

Why Facebook’s new ‘privacy cop’ is doomed to fail

Perfectionism is destructive to the PR industry 15

Taking time away from my career to care for my kids has made me a better leader 4

I wrote the Facebook My Screen report – this is the story behind it 42

Media watchdog’s report into Christchurch shootings goes soft on showing violent footage