Facebook removing likes is good for social media

Facebook has rolled out a trial removing like counts, and according to Heather Cook, that can only be a good thing. We might just move further away from vanity metrics and closer to actually achieving what social media platforms were created to do: connect with people.

It’s no surprise to see that Facebook has followed Instagram’s lead and hidden the number of likes. It’s simple: likes are not good for social media. And while there will be early opposition to the move, social media content and interactions will be better for removing them.

Since its humble beginnings, that many credit to a student in his dorm room, perceptions of social media have changed dramatically. Platforms which once used to connect and share important messages have become buried under online bullying and trolls, privacy concerns and an addiction to online recognition.

Almost all social platforms provide an instant gratification we inherently idolise. Whether it’s a double tap or thumbs up, the implicit “goal” behind social media has long been this kind of viral validation.

A like is a reactionary, almost ephemeral, process and doesn’t encourage significant business interactions. Rather than encourage engagement through conversation or sharing, the like model has instead promoted provocation and antagonism.

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