Opinion

Ad effectiveness: five lessons from the Godfathers

Your culture is your competitive advantage 5

Coles, please stop dumbing us down, down 20

The paradox of choice: Why made-to-order might not solve the fashion industry’s problems

It’s not just major companies that need good crisis communication 1

An open letter to management: Being OK starts with culture 16

Seven practical ways to reduce the bloat and inefficiency of programmatic 4

Back to the future: The renaissance of contextual advertising

The ketchup and mustard theory of advertising, AKA learning to taste your brand 3

Is the programmatic ecosystem fat, bloated and in need of an efficiency review? 5

Mark Knight is our best tabloid cartoonist. Is his Serena Williams drawing racist? 23

The Herald Sun’s Serena Williams cartoon draws on a long and damaging history of racist caricature 13

Production houses must adapt to keep up with the growing demand for content 3

Coles Little Shop is one of the greatest retail marketing campaigns of all time 42

Media watchdog’s finding on Sunrise’s Indigenous adoption segment is justified

What ten years on Twitter taught me about communities 1

Our industry is going mad(tech)

The Honey Badger brings all the boys to the yard, and marketers should pay attention 9

Colin Kaepernick: What Nike, Wieden+Kennedy and we all missed out on 4

Nike is right to stay the course with non-conformist icons like Colin Kaepernick 5

Why it’s time to end the policy limbo threatening Australian children’s TV 1

Chelsea Manning and the rise of ‘big data’ whistleblowing in the digital age 1

How a Beatles song about ‘revolution’ helped Nike become a billion dollar brand 2

How will Google’s innovation continue beyond its 20th year?

Facebook’s new video ‘Watch’ option enters an already crowded market

We’re not always selling what we’re selling

It’s time CEOs started to think more about crisis 3

How poor employee training can damage a brand’s value 1

Old vs new: The value of ‘traditional PR’ 6

When two mums become one: Job sharing in media – can it work?

My Health Record’s invisible marketing strategy 5

Pay per post: influencer marketing’s answer to the one-night stand 1

Is Facebook Watch really the answer to monetising video content? 1

Exposed: Australian adland’s sexual harassment shame 27

Desperately seeking trauma fodder? Journalists should read this first 4

The human touch is the real fault in programmatic 1

Shoes of Prey’s troubles are a stark reminder of the importance of desire 26

Facebook has introduced a user trustworthiness score – here’s why it should go further

The new Netflix war is all about quality vs quantity

Not just another voice search opinion piece

Working in this industry is good for our health – said no-one, ever 4

Marketers, stop trying to influence influencers 1

The future of news cannot be built on a broken view of the past 8

How to solve a problem like confirmation bias 1

TV networks need sport, but they should learn how to play with digital too 1

The leadership crisis: comms lessons from Malcolm Turnbull 4

The death of the hipster: It’s time to stop spruiking your brand’s ‘authenticity’ 2

The ‘young people’ video on demand myth 7

A message to adland: Impact isn’t communication

Why and how retailers turn everyday items into ‘must-have’ collectables 2

Truly, simply, madly: The David Ogilvy way 1

Degrees? Internships? No – all savvy journos require is ratlike cunning and a plausible manner 13

The problem with the messaging matrix 5

Proposed phoenix reforms could give a free pass to shonky marketing bosses 1

The five things your PR agency needs from you (and why) 3

Heart surgeons and neurologists are the same thing, right? Well neither is PR and influencer marketing 3

Insights are a load of crap 14

Australian film is in trouble  – and here’s what we can learn from HBO to fix it 2

Can Australian streaming survive a fresh onslaught from overseas? 3

Facebook begins to shift from being a free and open platform into a responsible public utility 2

Would a crisis by any other name make you click? 1

Instagram is number one for influencers, but don’t forget about YouTube

The vague role of ‘copywriter’ 8

Back-flipping on an issue might not always be such a bad thing

How can mummy bloggers spark up their dying love affair with readers? 3

Profit vs. purpose: why we shouldn’t have to choose

Pitch invasion: how agencies disrupt their own pitches 4

Your social presence is not a community (but Facebook Groups can be)

Rome is burning: How GDPR put programmatic at risk 2

Australian marketing needs more leaders to take the start up leap 1

Gourmet advertising is for awards juries, not real people

How to get a CFO to fall in love with brand value 4

How can PR adapt to a new, more concentrated media landscape? 5

Australian media are playing a dangerous game using racism as currency 3

How search agencies are failing clients 22

Lessons from founding a PR firm, ten years on 4

Despite the doom and gloom in Australian media, the outlook for regional papers remains strong 1

Why marketing should be business critical for startups 1

Want to win in 2018? Focus on winning trust

The true cost of a cheap agency 22

Looking back on No Man’s Land, and the need to set gender diversity targets 7

What fandoms have taught me about community management

Agencies need to be treated with respect when pitching 16

It’s time to stop the keep cup deluge 7

The My Health Record debacle and the need for trust in communications

Why the media are to blame for racialising Melbourne’s ‘African gang’ problem 9

Ban the Bag’s lessons for brands trying to change their customers’ behaviour 8

Why equality is a dirty word for marketers