Not just another voice search opinion piece
It’s been a year since Google Home launched in Australia. What’s changed? Wavemaker’s Miki Clarke has got the information you need to know (and which data you can ignore).
Not another article on how to optimise for voice search, I hear you say. But hear me out.
I’m not going to reel off a bunch of stats, as so many other articles do. Why? Because there aren’t any official ones. Google still doesn’t divulge the split between typed and voice activated searches, even for paid search advertisers.
Instead, I’m going to focus on the latest developments that may have gone under your radar – unless, like me, you live and breathe this stuff – and look at what brands need to start doing to stay in the conversation.
