Pay per post: influencer marketing’s answer to the one-night stand

The federal government’s recent ‘influencergate’, where some unfortunate choices of influencers blew up in the mainstream media again highlights the need again for clients to think longer term with their influencer work.

Put simply, ‘pay-per-post’ models are influencer marketing’s answer to a one-night stand: gratifying in the short term, but if you are not selecting your partners carefully and thinking long term you could be jumping into bed with the wrong people and damaging your reputation.

Every day gym day!? There have been many times that I didn’t want to get up and go but never ever have I regretted a single work out. Being high on endorphins all day is what I’m doing it for and why I’m supporting the Girls Make Your move campaign??. For activities and inspiration go to www.girlsmakeyourmove.gov.au or follow @GirlsMakeYourMove #GirlsMakeYourMove #GirlsMove #Ad Ps: My ready-for-a-museum phone glitched just now and it deleted the post, hence I’m putting it up again. ♥️