Purely transactional client / agency relationships are a ticking time bomb
While there is a place in our day-to-day lives for simple transactions, the agency environment isn’t one of them, writes Daylight Agency’s Chris Gray.
We make transactions constantly during our day without giving many a second thought. The supermarket, retail purchases, petrol station and the list goes on. Some are so second nature we’re disengaged to a great extent from the process altogether.
It may not be obvious to us, but we run the same risk of simply viewing an agency-client relationship from the same transactional perspective.
Fortunately, we all work in an industry that is dynamic and each brand and organisation we work with provides their own set of unique opportunities and challenges giving us variety in our day.
In other news, water is wet.
Literally every single client/supplier relationship, no matter how “transactional” on the surface, would agree with this article.
Mumbrella, get a grip on your content.
Good read, good reminder not to take the client / agency relationship for granted. You only get out of a relationship what you put into it… sounds pretty obvious, but doesn’t hurt to be reminded in this context.
A good reminder of how easy it is to get into the habit of being transactional, instead of transformative, especially after the long weekend.