TV networks need sport, but they should learn how to play with digital too
The sporting landscape is changing, and if TV doesn’t keep up, the implications could be wider than you’d expect, writes PHD’s Sasko Bosilkovski.
Is there a place for sport on digital platforms? The changing shape of sports rights, the close relationship to TV and the new competition from digital media owners and telcos is making the market more complex.
For years, TV networks have been a key pillar for sport audiences – setting trends and creating memorable sporting moments. TV is still a key medium for people to watch our major sporting codes as it continues to provide opportunities for brands. As highlighted in my previous article about the State of Origin Series: “Viewers will continue to congregate around TVs to watch one of sports’ greatest spectacles”.
The home of live sport needs to be where the eye balls meet the screen. Right now most data and signals point to that being via a TV which is playing back content from an IP connection.
TV networks will always be TV networks whether delivering via traditional broadcast or via internet connected devices.