Channel Nine’s tennis deal will be obsolete by the time it runs out
While Nine snatching the tennis rights from Seven might seem like the grab of the century, the station needs to have a serious think about what the future might hold, writes strategist Mike Chmielewski.
Note: Nine’s sports boss Tom Malone has responded to this piece.
You would have read all over the media interwebs that Channel Nine has snatched the rights from Seven to broadcast the Tennis in Australia.
The deal, worth $60m a year, gives Nine the free-to-air and pay-TV rights for the Australian Open, Hopman Cup, Davis Cup, Fed Cup and the Brisbane, Sydney and Hobart Internationals from 2020 all the way to 2024.
A classic example of someone ‘much smarter’ from outside the TV industry providing some advice to those ‘dumb’ people within the TV industry, telling them how to do their jobs better.
The irony is that these ‘much smarter’ people tend purely base their advice on their experiences as male, white, 20 something, house sharing, Sydneysiders who work in advertising.
Surely we are better than this?
The article cites other ‘much smarter’ TV examples and the author has worked as a strategist in television and digital.
That’s because we outside the TV industry ARE much smarter.
#digitalnative
Are not.
Pretty sure the article mentions other ‘much smarter’ international alternatives happening right now, it’s not like it’s pure speculation.
I think you’ve just made yourself a strategy salad – a series of disconnected ideas that don’t actually make or prove any point. Mumbrella showing it really will publish anything. BTW Mike, it’s actually the called the Premier League…you know, the most famous annual football competition in the world?
Hey smartarss, you are wrong, it is not called the Premier League, it is the English Premier League, or EPL. [Edited under Mumbrella’s comment moderation policy]
Dear Mike,
Anti-syphoning.
Regards,
Monster
Once again Australian media is behind the 8 ball and behind what the rest of the world is doing. The article doesnt mention it, but it would be interesting if AMAZON came in and snapped up the next set of digital rights considering what they’re doing in the US and the fact they’re making huge in-roads into this country.
What on earth has Mumbrella succumbed to when they publish articles by these self-proclaimed industry experts?
The biggest, ill-informed tripe i have read in weeks.
Mike, don’t give up your day job. Whatever that is
I think what this article fails to acknowledge is that Nine, like other broadcast media outlets, have known about digital media for a while now….
… and have seen through many technology updates in their time.
Let’s not belittle readers with speculation, that for those of us old enough, have seen many times before.
These kind of articles amount to fake news….
I’m not sure this proves that the deal is obsolete.
Twiiter, Amazon etc are irrelevant since the deal prohibits them accessing the content. The fact that young idiots currently think its clever to watch sport on a tiny phone screen for $10 an hour rather than a 2m wide TV screen for free doesn’t mean that trend will last.
Most of us stream from our device to our 2m wide television. Or with the app installed on that television.
Get with the times gramps.
Right? Plus $10/hour? What do you not have WiFi and a really bad data plan?
This article raises some good points and some serious questions.
Foremost, relating to the NBA.
Why the flying fuck would you want courtside VR when you are at the game? Take the goggles off and just watch the fucking game you techo-klutzes!
It’s a court side VR experience from your couch at home, not a VR experience while court side.
Shocking commentary tonight during DeMinaur and Seppi. The commentators spent most of the first set praising Seppi and not giving DeMinaur enough credit.
Coverage of ALL ATP CUP matches is rubbish. Have yet to watch Novak or Raffa match. Bloody disgraceful!! I want to be able to choose which match I watch over the three different venues. Channel 9 has no idea about how to televise the greatest game.
Tennis commentators spoiling game by talking during play. Can’t watch any more