‘Clicky, sticky, interesting’: Women’s Health revamps its digital properties
Women’s Health has cleaned up its website with “elegant visuals”, fast page loading speeds and fewer distractions.
The redesign has been described by Women’s Health as an “all-new premium digital experience”, which has been “designed to optimise the user’s journey with less clutter, discoverable content and seamless integration for commercial partners”.
Will Everitt, head of product and technology said: “The digital evolution of Women’s Health has been crafted to ensure an optimised, premium user experience in which content surfaces in clicky, sticky, interesting ways.
“Our immersive new design enables better digital story-telling throughout with simple yet elegant visuals, optimised page load speeds, less distractions and a bold, yet uncomplicated promise to privilege quality over quantity – for both editorial content and that of our valued commercial partners.”
Jackie Frank, general manager, fashion, beauty and health at Pacific Magazines said: “The clean, immersive new digital experience for womenshealth.com.au offers smart, contextually relevant integration for our clients within our brand’s safe and trusted environment.
“Call to actions are strong and on-brand with native styling to maximise conversion, the user interface is customer centric throughout and we proudly go to market with a best-in-class proposition which optimises the long-term value of our audience and commercial relationships.”
Women’s Health editor Jacqui Mooney, who joined the magazine back in October 2016, added: “The incredible growth of the brand over the last year speaks to the power of our fitness, lifestyle and health content to engage and inspire – as health becomes truly embedded into the national psyche as an essential must-know rather than nice-to-know.”
Back in August, Fairfax used similar language to describe its new website redesign, a strategy which Australian Metro Publishing’s chief revenue officer Matt Rowley claimed was heralded by “big changes in digital”.
