Coca-Cola switches global marketing account to WPP in ‘unprecedented’ move

Steve Jones

November 9, 2021 10:43

Coca-Cola has switched its global marketing account to WPP following a competitive pitch between IPG, Dentsu and Publicis Groupe.

It is understood WPP’s GroupM agency MediaCom will handle media in every market except Japan, with the account moving from Mediabrand’s UM in Australia.

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Steve Jones

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Coca-Cola switches global marketing account to WPP in ‘unprecedented’ move

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