Cricket Australia and Apparent release dynamic KFC BBL campaign
Cricket Australia and indie agency, Apparent, have released a campaign developed to turn up the excitement for the KFC Big Bash League (BBL) this summer.
The ‘All the Feels’ campaign acts as an extension of the sporting body’s ‘Feel Alive’ initiative.
It uses a 30-second TV spot that takes viewers into the stadium as cricketers engage in high-energy games, and the crowd cheers amidst pyrotechnics, live music, and light shows. The film also revolves around a single tagline proclaimed by talent within the spot, “I’ve got a good feeling”.
The film was directed by Ethan McLean and produced by Accordion Productions. Cricket fans can also expect to see “a large-scale outdoor and digital asset rollout”, with images captured by Sam I Am and Billy Plummer.
“We’re bringing fans and players closer than ever before. The campaign doesn’t just show what it’s like to be there, it captures the excitement of how it feels,” said Apparent’s executive creative director, Michelle Turchini.
“With over 900,000 people attending last season and eight sold out matches, we are looking forward to welcoming more fans to experience the BBL,” added Cricket Australia’s head of brand and marketing, Teresa Basile.
“It’s not just about watching, it’s about feeling the excitement firsthand. We can’t wait for fans to experience every thrilling moment this season!”
Launching on November 17, 2024, ‘All the Feels’ will play on social, press, out-of-home (OOH) and TVC channels.
The campaign’s launch comes after Cricket Australia worked with creative agency, Special, to release its ‘You Need To See It’ platform in early October.
Credits:
Cricket Australia
Executive General Manager, Big Bash Leagues: Alistair Dobson
Head of Brand & Marketing: Teresa Basile
Senior Performance Marketing Manager: Sarah Quinlan
Senior Marketing Manager, Big Bash Leagues: Lana Hoffman
Marketing Lead, Big Bash Leagues: Jesse Lovig
Marketing Specialist, Big Bash Leagues: Jack Lloyd
Harrison Orchard, Channel Strategy & Implementation Lead
Creative Agency – Apparent
Executive Creative Director: Michelle Turchini
Creative Director: Jackson Long
Designers: Mikaelee Miller, Jean-Paul Faint, Liam Burn, Ruben Savariego
Copywriter: Jessie Staszkiewicz
Executive Producer: Tanya Tankiang
Senior Producers: Jack Caldwell, Kesha Robertson
Business Director: Hayden Mead
Senior Account Director: Suzie Cotterill
Account Director: Tasha Meehan
Senior Account Manager: Steph Muckle
Media Agency – Initiative
Accordion Productions – Motion
Director: Ethan McLean
Executive Producers: Greg Toolen, Adam Litchfield
DOP: Jack Saltmiras
Stylist/Production Design: Jesse Jacobs
Editor: Tim Eddy
Colour Grade: Marty Greer
Online Editor / VFX: Damien Dunne / Milked Studios
Music & Sound: Otis Studios
Sam I Am – Stills
Production Company: Sam I Am
Photographer: Billy Plummer
Executive Producer: Rich Cole
Post Production: Capture Lab
Digital Operator: Dominic Lasaitis
Lighting Assistant: Finn Cochran
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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topics
Accordion Productions
Apparent
BBL
Billy Plummer
Cricket Australia
Ethan McLean
KFC Big Bash League
Michelle Turchini
Sam I Am
Teresa Basile
Great idea
Feel while watching loved it❤️
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