Cricket Australia and Apparent release dynamic KFC BBL campaign

Cricket Australia and indie agency, Apparent, have released a campaign developed to turn up the excitement for the KFC Big Bash League (BBL) this summer.

The ‘All the Feels’ campaign acts as an extension of the sporting body’s ‘Feel Alive’ initiative.

It uses a 30-second TV spot that takes viewers into the stadium as cricketers engage in high-energy games, and the crowd cheers amidst pyrotechnics, live music, and light shows. The film also revolves around a single tagline proclaimed by talent within the spot, “I’ve got a good feeling”.