Crime Stoppers targets family and domestic violence in new campaign

CONTENT WARNING: This post discusses family and domestic violence. Contact 1800 Respect (1800 737 732) if you need support.

Crime Stoppers NSW has launched a new family and domestic violence campaign, urging communities to contact police if they see, hear or suspect domestic violence.

The campaign sends the message that one phone call could be the difference between someone dying or surviving. It builds on the NSW’s Government’s commitment to reduce domestic and family violence, including the NSW and Commonwealth investment of more than $21 million to boost frontline services in response to COVID-19.

The campaign follows the murder of five women and one man in domestic violence incidents in the last eight weeks, with one victim only 18 years old.

Crime Stoppers CEO, Peter Price, said in a statement: “Home should be the safest place on the planet, offering solace to families – but sadly for some, it can instead become a living nightmare. Our mandate is for a safer NSW, which is why we continue to deploy our resources in the best way possible to make it safer for all, irrespective of age, race, or religion.

“Crime Stoppers promotes ‘good neighbourly behaviour’, so please look after your neighbour because you never know when they might be picking up the phone to help you one day.”

The animated ads were created by Crime Stoppers with Bohemia undertaking the media strategy and implementation across all commercial networks and their catch-up platforms, as well as social media and digital screens in doctors’ surgeries throughout NSW.

Brett Dawson, CEO of Bohemia said: “Giving back and creating a better world for our team and our client’s brands to live in has always been part of the Bohemia DNA. We are very proud to be partnering with Crime Stoppers and doing our bit to help.”

An accompanying campaign will appear on drink coasters and other merchandise in Australian Hoteliers Association and Clubs NSW venues in NSW.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.