DDB and the Red Cross partner to raise funds for the bushfire crisis with a burnt Christmas tree

DDB Sydney has partnered with the Red Cross to encourage city dwellers to support and spread Christmas cheer to bushfire-affected communities.

A burnt Christmas tree has taken up residence in Sydney’s CBD, designed by Scoundrel’s James Dive, constructed with logs and branches and decorated with burnt objects found in bushfire-ravaged areas. The tree is also surrounded by banksia seeds, which require fire to sprout, as a symbol of rejuvenation.

Members of the public viewing the tree can listen to an audio guide which details the experiences of Australians who have been affected by the fires. Until the 19th of December, visitors will also be able to scan QR codes or tap their cards on the presents beneath the tree and donate to the Australian Red Cross Disaster Relief and Recovery Fund.