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Dentsu Aegis Network to offer total ecommerce solutions through Dentsu Commerce

Dentsu Aegis Network (DAN) ANZ has launched a specialised commerce team in a move to offer clients total ecommerce solutions.

Dentsu Commerce will provide services for every customer touchpoint with a brand, bringing the capabilities of the network together through one integrated team.

Angela Tangas, CEO of DAN ANZ, noted that demand for ecommerce solution is at a high due to the pandemic.

“Online shopping has rapidly grown over the last few years, however 2020 has undeniably accelerated the rate of change. Many businesses have needed to play catch-up and rapidly build an ecommerce solution in response to COVID-19.

“Commerce today has no boundaries. Customers no longer ‘go shopping’ but are instead ‘always shopping’ and to stand out in today’s competitive landscape, businesses need to think beyond having a static website.

“People also want to have the flexibility to make purchases 24/7 – be that from their local grocery store, or the little shop they fell in love with on their last European holiday.”

Dentsu Aegis Network ANZ CEO Angela Tangas

Tangas became CEO in November following the abrupt departure of Henry Tajer, who held the role for less than a year. Tangas joined DAN in 2018 as managing director of Dentsu X. She became executive director of business operations for DAN in January 2019 and was named chief commercial officer just three months before becoming CEO.

Dentsu Commerce’s products and capabilities include commerce platforms, retail activations, commerce on social media platforms and optimisation of marketplaces such as Ebay and Amazon. Dentsu Commerce campaigns can also be targeted by location to ensure efforts are directed towards high-value customers.

Platforms such as as Analytics 360 and Google Ads will be used to improve campaign effectiveness by combining offline conversion data with online leads or digital events.

Dentsu Commerce is backed by its global alliance partners Salesforce, Adobe, Magneto, Google, Amazon and Facebook.

Tangas said the area is ripe with opportunity.

“In a recent global client study, 59% of our clients said they will invest largely in ecommerce capabilities in the aftermath of the pandemic. We have therefore designed our solutions to help businesses win at every step of their commerce journey-with greater ease than ever before.

“With our leading technology expertise and experience across Adobe, Salesforce and Sitecore, we have been able to build a range of experiences for clients across Australia, helping them transform their brands, deliver real world value and maximise their digital investment.

“From deep platform specialisation and expertise via Amicus, Accordant and Davanti, to instore experiences with MKTG, Dentsu Commerce brings all the great capabilities across our network together to give our clients the best of Dentsu, easily.”

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