New media bidding site Diimex looking to change the way pictures are sold globally

L-R top row Andrew Darby and Jeff Darmanin, bottom row Carlo Cossalter and Joel Smith (Directors)

Haggling for hours over photos could become a thing of the past with a new global online media bidding platform backed by two of the country’s top photo editors set to launch next week.

Diimex, a photo and media content exchange site based in Sydney, has been developed by former News Corp picture editors Andrew Darby and Jeff Darmanin along with company directors Carlo Cossalter, who has a background in finance, and Joel Smith, who worked in real estate.

The site works on similar principles to online auction sites, allowing open but anonymous bidding on photos, with some for sale at a flat fee to any interested media.