DuluxGroup’s Berger launches new campaign targeting trade painters via DDB
DuluxGroup’s paint brand, Berger, has launched a new campaign, building on the brand’s “well-respected, no BS past”, via DDB Melbourne.
As “the painters’ secret” for over a century, Berger’s latest campaign leans into its heritage and brings to life unique experiences of trade painters.
From masking tape, to sore backs, to finding the best hand towel, the new spots share tricks of the trade, which only professional painters would truly understand.
