Election result sends message to our industry too as multicultural communities demand to be seen and heard
The success of first-time federal candidates from culturally and linguistically diverse backgrounds during this election point to a growing push for diversity and representation. Think HQ’s Som Sengmany and part of Think HQ Group, Culture Verse’s Jess Billimoria talk of the implications for the industry as calls for meaningful cultural diversity grow louder.
Voters at the 2022 Federal election have sent a clear message to our political parties: Continue to ignore Australia’s multicultural population at your own risk. It’s a message our industry needs to heed too.
The success of first-time federal candidates from culturally and linguistically diverse backgrounds – including Sally Sitou, Sam Lim, Zaneta Mascarenhas, Michelle Ananda-Raja, Cassandra Fernado and Dai Lei – is significant for two reasons.
Som Sengmany, multicultural insights director, Think HQ
Someone lecturing others for prioritising the business value of cultural diversity while also building an agency around the commercialisation of cultural diversity.