Emotive rebrands with new brand identity and positioning

Creative content agency Emotive has re-branded with a new brand identity, strategic positioning and creative process called ‘Social to Scale’.

The repositioning will see the agency expand its offering to become a full-service creative agency which produces content, ads and experiences.

As part of the new positioning and strategy, Emotive have launched a new creative process ‘Social to Scale’ which has been created to aid the agency in adapting to “significant changes in the market”.

The process consists of three steps which includes “bringing ideas to life via long-for narrative”, obtaining real-time feedback using a brand research dashboard and then accumulating three key measures to evaluate effectiveness.

Simon Joyce, who founded Emotive in 2015, said in a statement: “As the marketplace has rapidly evolved, so has our model.

“We’re excited to build from what we’ve learned in the last three years including over 500 million views of performance data, to make a different kind of agency. One that is born of great social content, but uses in-market learnings from that content to iterate for mass media. And if we do this well, we help our clients create Brand Resonance, our purpose and the means for brands to evoke emotion, change consumer behaviour and drive long-term profitability.”


Emotive’s new logo

Joyce said the industry is defined by creativity but “restrained by a traditional process”.

“So instead of just applying creativity to the product we make, we decided to apply it to the process by which we make it.

“Rather than jumping straight into developing 30’s and 15’s and repurposing for social channels, we start by testing and learning via long form social and using those in market learnings to further develop the best possible scale-able assets.”


  • Marketing Director: Alison Mitchell
  • Junior Art Director: Tessa Campbell
  • Designer: Jason Cooper
  • Website Developer: Steve Castrisos
  • Video GFX: Michael Lomas, Gramm
  • Sound Design & Audio: Ed Colman, Chocolate Studios

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