Facebook bans Modibodi’s ‘The new way to period’ ad for depictions of red ‘menstrual blood’

September 30, 2020 9:08

Modibodi’s ‘The new way to period’ campaign video, which launched this month, has been banned from running as an ad on Facebook following three reviews conducted by the platform.

Facebook has addressed the decision, telling Mumbrella the platform holds a “higher set of standards” for advertisements than organic content.

The three shots Facebook said needed to be removed in order for the ad to run

“I love the video that Modibodi has created to normalise periods, encourage discussion, and promote their underwear range,” said Facebook Australia and New Zealand director, Naomi Shepherd.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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