Facebook CMO on bringing creative in-house and why consultancies will make more moves on agencies

June 7, 2017 2:11

The need for speed in modern business has lead Facebook to bring a lot of its creative duties in house, with the social media giant’s global CMO Gary Briggs warning agencies and brands that the old way of doing things is almost extinct.

Speaking at Mumbrella360, Briggs said the changing creative process and ways of doing business also accounted for consultancies’ moves to acquire agencies.

Gary Briggs Global CMO of Facebook

“Nearly 100% of our revenue now comes from ads and products that did not exist five years ago – this is how fast things have moved,” he said.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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