FIFA World Cup: It’s time to look at the brands which sponsor it
With the World Cup in full swing, it’s time FIFA stood up to its sponsors, and its sponsors stood up to FIFA, writes sports integrity advocate Jaimie Fuller.
One of the great benefits of Australia making its fourth successive football World Cup is just how it continues to grow the interest in the sport in this country.
It is also gives us an opportunity to reflect on everything that goes with the World Cup, the organisation that runs it – FIFA – and the brands that support it.
Unfortunately no woman has been to the moon, nor back.