Forget the platform, your story should be the only thing that matters
In the age of the internet, one thing has been lost within complexity of endless platforms and engagement strategies: the ability to tell a story. Ross Lambert, director of content strategy at Howorth Communications / Ogilvy PR Australia explains.
Marketing and communications looks like it was an easy job in the pre-internet age.
There were only a few ways you could communicate with customers and nowhere near as many brands competing for market share.
No wonder everyone was out on long lunches. They clearly had too much free time – and budget – on their hands.
