Four creative agencies compete for the best Movember YouTube ad
Creative agencies The Monkeys, With Collective, Saatchi & Saatchi and Ogilvy have each created video ads to promote Movember, with the most engaging ad being announced on September 26.
Each agency was given the same brief and the winner will be crowned on which ad proves best at retaining audience attention.
The ads, posted to YouTube, will be judged on their view-through rate, average watch time and organic view count.
The agency with the highest average of all components will be the winner.
Ogilvy Sydney created ‘A brush with death’, a comedy which features The Angel of Death signing off on those who are about to enter ‘death’.
The Angel of Death meets Gary Grayson, who tells the Grim Reaper he can actually have a holiday if more people take part in Movember, to raise money for projects to help prevent young people dying.
Gary Grayson is subsequently sent back to earth to spread the word of Movember.
Toby Harrison, chief strategy officer at Ogilvy Sydney, said: “To be able to work with the Movember foundation and assist in what is a brilliant cause, has been both energising and rewarding in equal measure.
“This exercise has been a fabulous opportunity to try new things and experiment within the platform. Having all your focus on developing ideas for one specific format is a rare, but very warmly appreciated indulgence.
“It has changed the way we are approaching ideas and thinking about content. And when you get to do all this for a cause like Movember… well, I cannot recommend it more highly.
The Monkeys created ‘Doing Nothing, Does Something’ which shows a man sitting on a stool in a studio as he does nothing but grow a moustache.
Backed by a David Attenborough impersonator, the comedic yet philosophic ad shows people how they can help grow a moustache by doing nothing at all.
‘Mo-dernism’, an ad created by Saatchi & Saatchi shows how three men came together to create ‘moustache art’ and paint with their moustache.
The ad shows famous artwork being painted over with ‘moustache art’.
Meanwhile With Collective created ‘A Man’s Best Friend’ which is centred around a dog and his moustache.
The dog talks about why he is participating in Movember, because his owner and best mate has “been at the vet”.
At the conclusion of the ad it says “men’s health affects everyone, grow a mo to stop someone’s mate dying too young”.
Nicole Hetherington, creative director at With Collective, said: “The team wanted to come up with an idea that would stop viewers in their tracks. And I think a dog with a moustache, who immediately apologises for sleeping with its best mate’s sister is bound to do just that. But what I particularly love about the idea is that it’s not only funny, but very emotional; really driving home the Movember message: ‘Grow a mo to stop a mate dying too young’.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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