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Foxtel Media to integrate Kantar viewing data into Mediaocean ad platform

September 10, 2024 8:58

Foxtel Media will integrate Kantar Media analysed viewing data into the Mediaocean ad infrastructure platform, with agencies given access to quarter-hour data for all linear Foxtel entertainment and sporting platforms.

The Kantar data will be available in SpectraMD as soon as early October, and Foxtel Media will access the data using the AdvantEdge software engine from Kantar Media’s TechEdge software unit.

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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics
Foxtel Media Kantar Media Mediaocean
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