From food to moth flocks: What rocked Vivid 2024, and who?
With Vivid 2024 officially over, Meltwater’s VP ANZ and SEA, Ross Candido, shares some key findings from the festival of lights.
They say that pictures speak louder than words. If that is the case, the most talked-about moment of Vivid (other than the chatter about crowd management for the Sunday drone show) was, perhaps surprisingly, not the lights but the food, with Vivid Fire Kitchen serving up some of the festival’s most engaging content.
A mesmerising performance by avant-garde pop artist Arca at the Sydney Opera House was the second top topic, with her multidisciplinary spectacle for Vivid LIVE setting social media ablaze with photos and videos.
And intriguingly the third most highly engaged with image has wings – literally with Dr. Joe Gresham, a local entomologist, gaining fame thanks to his noting an unusually large migration of moths to this year’s festival, which added an unexpected twist to Vivid’s vibrant atmosphere.
