Great name, pity about the timing: The rollercoaster ride of launching an agency
Founder of Kookaburra Riot, Paul Murphy, shares his story of starting his agency three months ago and what he’s learned in the process.
I don’t know about you, but when I think about the launch of a new independent agency, I mostly picture someone in their new office in a client meeting, with modern furnishings, a shiny logo on the wall and busy people bustling about the place.
I generally don’t think of a lone person sitting at the new family laptop with a blank screen considering what to put on that page.
From my newfound experience, the first serious moment of launching a new agency starts with the moment of commitment when you first dare to tell someone (someone you don’t trust to keep a secret) that you are going out on your own.
After a conversation with Linda Robson at the Hummingbirds I knew I had to throw my hat over the fence. This was the start of Kookaburra Riot.
I think it’s nice to see some reality to the world we work in. Not everything is smelling like roses and from small things, big things grow. I love this raw honesty and humble beginnings for Murph.
Whilst he doesn’t have the shiny office, he’s still connected with the tools and expertise to drive outcomes.
Go for it Murph, forget the shiny office until you really need it.
Thank you for the feedback “Indi”.
I am happy to take additional feedback on board if you would like to contact me directly.
Great article Paul, you are doing everything right!! Good luck.
Really interesting and honest. Good luck with everything and please do give us an update in 12 months
It takes guts and tenacity to step out on your own. Well done for making the leap and then sharing your journey – warts and all – so publicly. These days authenticity and honesty are critical. Ignore Indi. You’ve got more going than many.
Paul could I suggest not being so honest next time. It’s almost anti-brand, and for professional services this is not a good strategy. People need to buy confidence and a guy sitting alone at home with his computer – that doesn’t equal confidence or profit margin.