Havas Red unveils new agency vision in response to rise of AI

June 13, 2024 8:37

Havas’ PR, social and influencer arm, Havas Red, has launched a new agency vision – ‘Agency Intelligence’ – the AI that “powers original creativity and solves brand challenges”.

Drawing tension between the industry’s rapid embrace of AI and the need for human intelligence to power creative innovation and problem solving, Agency Intelligence acts as the agency’s response to the ‘tsunami’ of automation technologies flooding the creative industry, supporting its belief that brands and talent must continue to prioritise critical human thinking.

“We wholeheartedly believe human intelligence is the engine that powers original creativity and helps solve the most important challenges for our clients,” Shane Russell, CEO of Havas Red Australia, said.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Darren 13 Jun 24

If the agency is now using automation tools to do work instead of people, will they pass the cost savings onto their clients in the form of lower fees, or will they retain higher margins?

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