Mumbrella’s wrap-up of 2016’s best (and worst) Christmas ads

Are you struggling to feel festive? Then look no further, as Mumbrella runs down the ads which will keep you entertained no matter how you feel...

M&S Christmas campaignMarks and Spencers put a new spin on Christmas this year with Mrs Claus out to save the day. When Mrs Claus receives a note from a young boy who needs her help, she hops in a helicopter to deliver a special present for his older sister. The look on his sister’s face: priceless. What a sweet boy.

2. A quirky Christmas ad from H&M comes in next, with the story of a train conductor running the H&M Lines Winter Express on Christmas eve. To top it off the train conductor is played by award-winning actor Adrien Brody and the short directed by Wes Anderson.

3. Coming in at number three, we couldn’t help but praise Air New Zealand for remaking popular Christmas hit ‘Winter Wonderland’. Featuring Ronan Keating and upcoming Kiwi actor Julian Dennison, the ad puts a southern hemisphere spin on the traditionally colder climate songs associated with Christmas.

4. Coming in at number four, Apple’s take on Christmas involves a lonely Frankenstein, played by Evervbody Loves Raymond star Brad Garrett, which tugs at the heart strings. The highlight of the video is when the young girl begins to sign and help Frankenstein perform in front of a crowd.

5. It wouldn’t be Christmas without a John Lewis ad in the countdown, and this year they’ve brought in Buster the family Boxer to celebrate the many gifts John Lewis brings to “everyone”. Featuring Randy Crawford’s 1980s hit ‘One Day I’ll Fly Away’ a young girl who loves her Christmas present trampoline discovers she isn’t the only one that loves jumping.

6. Sainsbury’s animated Christmas musical was hard to ignore particularly when UK comedian James Corden sang the vocals. The ad tells the story of Dave the dad who realises the best thing gift to give people at Christmas is to be with them.

7. Mulberry is playing on the thoughts of every child that wants to grow up in its Christmas ads this year. Young boys and girls dress up and pretend to be adults who quarrel and fight in the series of story-telling ad spots. The campaign hopes adults watching the spot through the children’s eyes will remind them “It’s what’s on the inside that counts.” Not quite what I got from it, but sweet nonetheless.

8. Waitrose has touched my heart this Christmas with the story of a little Robin trying to find his way home to his mum at Christmas. The small bird ventures through snow, storms, flashing lights and floods to be at home with family.

9. Heathrow Airport is bringing some special guests home to England this Christmas, with an ad about two ageing bears. Set to Chas and Dave’s ‘I’m Going Back’, the two bears make their way through Heathrow airport, holding hands and being helped by staff. As they greet their family the two old bears transform into grandparents, the tagline reads ‘Coming home the best gift of all.’

Last but certainly not list, Myer’s stop-motion effort continues with the worried elf and his friends out on a mission to save Santa’s star after it falls out of the sky. This year’s animation sees the elf using household items like a cheese grater and toaster to create a make-shift star and save Christmas.

Last minute Christmas ads worth a mention:

Lipton UK’s Christmas ad tells the story of a friendship between a young boy and his bus driver. Directed by Mark Albiston, the ad reminds people to pay attention to the people that matter this Christmas.

AAMI is introducing audiences to Sven the Elf this year, a sleigh mechanic who works tirelessly for the big man himself. Sven is relieved to find out that AAMI will be offering road-side assistance to sleighs this year.

And for those wanting something a bit more bizarre:

Macy’s is celebrating old friendships this Christmas with an ad featuring a giant waving Santa balloon. The Santa balloon has waved to the same man every year since he was a child and when he becomes too frail the Santa balloon travels to his home to wish him a Merry Christmas.

McDonald’s UK has put an interesting touch to its Christmas ad this year, with the story of a young doll who wants to find a home this Christmas. While the ad tries to play on the idea of being together at Christmas, the doll goes home with a plastic toy she’s never met. There may be a couple of questions to be asked here…

TK Maxx Christmas has won the most entertaining ad this year, with a unique interpretation of a Christmas song. This was not what I was expecting but surprisingly entertaining.

Aldi Australia’s Christmas ads took an bizarre turn this year with the Tinkleton family who try to turn the classic Aussie Christmas into an American one, with matching sweaters.

Aldi UK wasn’t far behind with its story of a carrot that wants to meet Santa Claus.


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