I, marketer: what AI means for the industry
Marketers need to take advantage of the data they collect and begin to use AI strategically, argues Alex Cleanthous.
We’ve been hearing it for years: AI is going to change everything.
With consumers across the globe sitting at home using Amazon predictive recommendations to find the perfect gift, while listening to personalised playlists on Spotify, and talking to Siri about the day’s weather, on a consumer level, it certainly seems things have changed drastically.
With Google and Facebook leading the charge, digital agencies everywhere are taking heed. But what does an AI future look like, especially for agency land?
Let’s actually be serious here — A.I is not a silver bullet. It is best applied in narrow use cases to wade through mountains of data.
Unless the rules, data and information is setup properly (normally through on-premises with clients to mitigate cyber security) you aren’t going anywhere.
Nowhere near as simple or easy as saying “here’s your silver bullet Mr. Client”.
The best advice you could give a client is to take a short course on AI in Marketing at a leading university eg. RMIT or UTS or one of the several excellent courses offered online through the reputable business schools.