Industry bodies launch guidelines to restore the reputation of the programmatic supply chain
The industry’s three major bodies have collaborated to launch a set of guidelines, and a training program to ensure they are implemented, to improve trust in a digital advertising supply chain that has earned a reputation for being murky and opaque.
Last month, a world-first UK investigation into the programmatic supply chain revealed that 15% of an ad buy is unaccounted for, going to an “unknown delta”. And in February, the Australian Competition and Consumer Commission (ACCC) kicked off an 18 month inquiry into the “black box” and “opaque” ad tech supply chain.
The 2020 Australian Digital Advertising Practices were devised by the Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB), and Media Federation of Australia (MFA), and act as an update to the first iteration, which was published two years ago.
