Industry SuperFund directs Aussies to compare something else, via The Shannon Company

January 30, 2024 4:40

In collaboration with its long-term creative partner The Shannon Company, Industry Super Australia has expanded its iconic ‘Compare the Pair’ brand platform, and for the first time in almost two decades, is encouraging Aussies to compare something else.

The complementary chapter in the brand’s evolution asks Aussies to ‘Compare the Retirement’, to consider the security, flexibility and control retirement funds give them.

“Our pre-retirees are not wanting big overseas holidays or yachts, just because of mind that they can continue to afford the lifestyle they’re used to, in retirement,” said Alana Burnside, director at marketing at Industry Super Australia.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.