‘It’s a long and lasting relationship’: Foxtel shrugs off Seven scoring digital rights for AFL as new campaign launches

February 21, 2024 9:38

Kayo Sports launched its ‘Get On Board’ campaign over the weekend, encouraging Aussie sports lovers to subscribe to the streaming platform ahead of the winter sport seasons. Cate Hefele, executive director, spoke to Mumbrella on the campaign launch.

Hefele described the campaign’s aim as “the groundswell of activity we [Kayo] can create”, acting as a call to action to fans, inviting them to join the sporting community.

“Really, it’s about the community, the story and the togetherness that sports bring,” she told Mumbrella.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Fun Anyone? 21 Feb 24

Brilliant campaign, well executed, though clearly inspired by and very reminiscent of Playstation 2, early 2000s campaign “Mountain” 20yearsofplay, same music, look and feel. https://www.youtube.com/watch?v=xRwgdZxYL-E

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