Jack Daniel’s launches OOH campaign via Starcom Australia
Brown Forman’s whisky brand Jack Daniel’s has launched a new multimedia OOH campaign via Starcom Australia, across Melbourne’s CBD and Sydney’s inner west and eastern suburbs, aiming to engage with the next generation of independent spirit drinkers.
The campaign features an audio-activated mural, a 3D billboard, and a ‘peel-back’ billboard, which slowly unveils a hidden message.
It aims to build brand love and advocacy among Aussies of drinking age, by creating moments of cultural currency and focusing on placements at key consumer touchpoints including Sydney’s Enmore Road in the inner west.
