Jules Lund: Facebook hooked in marketers like ‘junkies’
2DayFM breakfast DJ Jules Lund today questioned the value of radio networks continually posting links to other people’s clickbait content on social media platforms now audiences are harder to reach.
Speaking at the National Radio Conference on the topic of Can social media survive monetisation?, Lund likened the need for marketers to “junkies”.
“This was the best model, and we should have seen it coming,” he said. ” Every brand on the planet was reaping better rewards than they have ever experienced. Then it changed and all of a sudden your first hit was free, and now little junkies you’ve got to cough up”.
He also accused creative agencies of “over complicating” content generated by influencers for brands.
“today questioned the value of radio networks continually posting links to other people’s clickbait content on social media platforms now audiences are harder to reach.”
I question the value of a DJ discussing a topic he clearly has no idea about, particularly when most networks will deliver 2 or 3 page views in traffic back for each pv out.
“Junkies” perhaps? Or does Jules have his own way of spelling/pronouncing it?
A radio DJ commenting on social media strategy?! Ridiculous. Leave the social media strategy commentary to the qualified professionals who have spent years saying buzzwords and updating their Twitter profile from “Social Media Guru” to “Social Ninja”.
What is interesting is not disclosing paid endorsements for brands that are a “good fit”. Given the rise in ‘native’ / advertorial / sponsored posts/updates, it seems like it’s pretty much the wild west in terms of disclosure right now.
it’s clear to see that Duncan has really no idea. radio is the original social media. A dj’s job is to talk and connect with their audience. I think Jules is well within his right to talk about social media and actually be an expert.