Myer unveils first details of Christmas push
Myer has unveiled the first details of its Christmas marketing push with the roll-out of the Myer Christmas ‘Giftorium’ in all 67 of its stores nationwide.
The initiative will see a section of each store transformed into a festive “wonderland” as the department store looks to drive sales in the critical festive period.
Myer said it wants to create a “new level of engagement” with each Giftorium showcasing its product range and creating a festive atmosphere to “bring the fun” back to Christmas.
Myer chief executive officer Bernie Brookes said: “Giftorium is a fantastic initiative that shows we are committed to new and innovative ways to improve services and engage our customers in a totally new interactive in-store experience.
“Customers will be wowed by exciting in-store demonstrations including dazzling magicians, personalising an array of products, wine tasting from Plumm, tea education sessions from Dilmah Teas and learning to make you own bespoke drinks from SodaStream.”
Myer has recruited 3000 additional staff for the in-store blitz with applicants recruited after “casting and audition” style interviews which it likened to talent shows.
Staff have been trained on gift selection, gift wrapping, Christmas gift registry and the new iPad ordering system and will giving experts helping customers choose the perfect present.
Giftorium will form part of Myer’s wider annual Christmas campaign.
Myer recently picked Clemenger BBDO Melbourne as its creative agency following a long-running pitch while new chief merchandise and marketing officer Daniel Bracken is six weeks into the role.
Visited the Gifttorium at Myer Bondi Junction – The staff where no where to be seen as usual in myer (they must have been off at acting auditions) compared to David Jones on a normal trading day this was really pathetic
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I’ve seen this before, when my mother took me to Mark Foys at Christmas 40 years ago.
I just have one word for Myer. Nordstrom.
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“Bring the fun” back to Christmas. Thanks Myer, Christmas was so miserable before you stepped in.
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