Myer unveils first details of Christmas push
Myer has unveiled the first details of its Christmas marketing push with the roll-out of the Myer Christmas ‘Giftorium’ in all 67 of its stores nationwide.
The initiative will see a section of each store transformed into a festive “wonderland” as the department store looks to drive sales in the critical festive period.
Myer said it wants to create a “new level of engagement” with each Giftorium showcasing its product range and creating a festive atmosphere to “bring the fun” back to Christmas.
Visited the Gifttorium at Myer Bondi Junction – The staff where no where to be seen as usual in myer (they must have been off at acting auditions) compared to David Jones on a normal trading day this was really pathetic
I’ve seen this before, when my mother took me to Mark Foys at Christmas 40 years ago.
I just have one word for Myer. Nordstrom.
“Bring the fun” back to Christmas. Thanks Myer, Christmas was so miserable before you stepped in.