K-Cannes
2012 appears to be the year of Korea at Cannes – as far as sponsoring the event goes.
Winning the media grand prix last year was clearly not enough for Cheil Worldwide to make its mark on the festival. So, just to make sure, the young Korean network, which opened a new office in Australia recently, has gone one step further this year – by slapping a huge banner with a monster QR code on the side of the Palais des Festivals.
But the slogan ‘Ideas that move’ – on the side of a building?
