Kantar: TikTok ad exposure almost doubles, but consumers say Spotify is ‘most trusted’ platform

September 3, 2021 9:20

Kantar’s latest Media Reactions 2021 report has found the number of consumers exposed to ads on TikTok has almost doubled and continues to top its global ad equity rankings.

The report cited that TikTok’s exposure increased from 19% to 37%, and despite consumers finding the ads on the platform the most “fun and entertaining”, they also found them too repetitive, which was said to be the bigger issue.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

accelerated digital growth ad equity rankings ad exposure Amazon covid-19 recovery Google Kantar Media Reactions 2020 report most trusted platform Spotify TikTok