TikTok Brand Lift Study launches, adding measurement and optimisation capabilities

TikTok has today launched its TikTok Brand Lift Study (BLS), a first-party measurement solution for advertisers, in conjunction with Kantar as its third-party verification measurement partner.

TikTok BLS provides brands a refreshing approach to the traditional measuring and optimisation of brand resonance.

TikTok Brand Lift Study (BLS), is a first-party measurement solution for advertisers.

Brands play an important role in the TikTok experience and to ensure that resources are optimised, TikTok BLS will empower advertisers with additional data to shift, improve, and segment resources towards impactful campaigns and efforts.

Brand partners can utilise TikTok BLS to apply rigid experimentation to understand and measure the impact of their campaigns. This will allow better analysis on awareness, attitudes, favourability and intent.

In true TikTok nature, TikTok BLS is an immersive, in-feed polling experience, with music and motion graphics that users have come to expect from TikTok.


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