The key to good copywriting? Jettison the jargon and keep it simple

Words have incredible power in marketing. If you’re trying to inform or persuade an audience, great copywriting skills are essential. Not all marketing managers are natural wordsmiths, but there are a few tips and tricks that I have learnt since running my own agency that will help boost your writing skills so you can create effective copy.

Here are a few tips to help you stand out from the pack.

Change the audience’s perspective

Being original and breaking down an audience’s expectations is a sign of a great copywriter. When a reader doesn’t expect to see something, they are more likely to take notice. Next time you go to write something, stop and think about whether there is a different way you could present it.

Identify the reader’s problem

This is a classic copywriting tip – identify your audience’s problem and persuade them that you can solve it. Focus on how you will benefit the reader rather than making your copy all about you and your brand.