Embrace your weaknesses: What marketers can learn from the AFL’s Richmond Football Club
After Richmond Football Club’s Damien Hardwick spoke out about embracing your weaknesses, Thinkerbell co-founder Adam Ferrier reflects on the lessons marketers can learn from the club.
Anyone who knows me knows that drawing parallels between marketing and footy isn’t really my thing. The world doesn’t need another metaphor by which to understand marketing and business. However…
Adam Ferrier: not one for marketing metaphors. However…
This weekend saw the Richmond Football Club win the AFL Premiership for the first time since 1980. It was a prediction I made before the finals series started, after I read an article featuring team captain Trent Cotchin.
In the article he quotes his amazing coach Damian Hardwick. Note: I am not a Richmond supporter – I have four teams – in order they are West Coast, Dockers, Sydney and St Kilda. As another note the AFL (and NRL) should support every fan adopting another team or two – it would double membership and viewership overnight.
‘The depth and emotional intelligence that Damian Hardwick has instilled in RFC was the reason they won the Premiership so convincingly this coming Saturday.’
Brave prediction, or was this meant to run next week?
I think it’s a reflection of Adam’s confidence, Antony.
Regards,
Paul Wallbank
News Editor
“This weekend saw the Richmond Football Club win the AFL Premiership for the first time since 1980.”
The AFL Grand Final hasn’t happened yet, takes place on Saturday. “Ohh we’re from Tigerland….”
There seems to be a research weakness that needs embracing.
Well that’s put the mockers on them…..
…its not like Victorian overconfidence has *ever* backfired when an interstate team comes to town.
A brave article Adam.
Your argument and reasoning – on paper – is very sound. In fact, the RFC philosophy and model reminds me somewhat of my beloved Swans.
But I will remind you that the AFL Grand Final will be played on grass, not paper.
Brave prediction indeed. Would love to see Adam proved right though.
P.S. Quote: “We know all that (well most of us do except the owners of BASES I and II (Nielson), but that’s for another day.” Did you mean Nielsen? Common mistake. 🙂
You had a great opportunity to do that with 13Cabs surely? Somehow you ended up on the only negative of Uber, surge charging.
Congrats Adam! Your prediction was correct! You should bet on Richmond few hundred bucks as well if odds were high. 🙂
By 48 points too.
Yep I think if they hadn’t won the disgust, anger, sadness, and fear would have been insurmountable!! Thanks god for the joy!